A Hot Topic In Offshore Web Development Industry: Google’s Warning To Bloggers

Google’s latest action has been a topic of much discussion in the outsourcing web development industry. A month ago, it had been reported that Google had issued several warnings to bloggers for providing links in terms of free products to review. Now according to the latest news, the penalty actions which had been reported over the last weekend were directly connected to Google’s warning mentioned above.

Google suggested bloggers to review goods they’d achieved free of any charge in order to precede any links indicating the sites where buyers can buy their desired products. As a result, bloggers who have received penalties raise a number of questions at Google’s Webmaster Central Help Forum. Most of them have asked is it necessary to nofollow every link on one’s website. John Muller on behalf of Google Webmaster has confirmed that there is no need to nofollow every link on a particular site. Only those links should not be followed by the sites which have been added in exchange of free products. The entries of the bloggers reveal that many bloggers are unaware of any need to unfollow links.  Some of these bloggers have claimed that they had not got any payment for the objected links.

A relevant question has been raised in this context. How much is Google confident about the relationship between the bloggers and the “unnatural” or objected links? Whatever be the answer, the bloggers should follow the advice given by Google to avoid penalties.

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