Advanced Digital Marketing Companies Looking for Digital Revenue Report 2015

Advanced digital marketing companies are taking great interest in the digital revenue report of 2015. In 21st April 2016, the IAB has released its Q4 and the digital ad revenue report of the year 2015 for the US market. According to the report, the worth of online ad spending was around $60 billion ($59.6 billion) which is more than 20% growth over the record of the year 2014. In the year 2015, among 59.6 billion, the search category is 34%, mobile 35%, banner 13%, digital video 7%, classifieds 5%, lead generation 3%, rich media 2%, sponsorship 1 %. Now a glance at the scenario of 2014 may help to understand the situation better. 

Among $49.5 billion ad spending, the search was 38%, mobile was 25%, the banner was 16%, digital video was 7%, classified was 5%, lead generation was 4%, rich media was 3%, sponsorship was 2%.

Paid searches which are desktop-based provided 34% of total ad revenue which means almost $20.3 billion. This was found down from 38% a year ago. The growth of real dollars grew more than $1 billion over 2014. 

Mobile ad revenue was found to be almost 35% of the year 2015 9 in 2015, it was $20.8 billion. It is 66 percent increase over the year 2014 (in this year, the total was $12.5 billion). Among the mobile total, the paid search was 43%. Total of paid search on the desktop and in mobile is almost $29.2 billion in 2015.

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