Why You should Choose Mobile App to Promote Your Business?

This is an era of technology. Even business promotion would be futile without the proper application of technology. Mobile App is a very effective medium for launching a business. One must ride this wave of modernity to reap the best advantages of technology. If you want your business to exist in this competitive marketplace, the business should be launched via the current popular trends. Mobile marketing has already started to dominate the market.

An app can be defined as an application which can be downloaded on a mobile device. Most of the users visit Apple’s App store and Google Play market to search and download the app for a particular operating system. An app serves an interactive session with the consumers and functions like a computer program. It may pull content and data from the Internet sources in a way similar to a website.

Statistics reveal that mobile users keep their phones within 3 feet of them 23 hours a day. This outcome is enough to understand the efficiency of the mobile app as a promotional platform. Can you refer to any other marketing platform, having the same ability to arrest the attention of your target customers or market instantly? Try people, try! It is going to be a tough task for you anyway.

The charisma of email marketing is getting pale. It is frustrating that after 24-48 hours of pushing the send button, you will find only 4%-9% open rates if you do not have a super responsive and active list. On the other hand, text messages will be seen and opened almost 97% within 4 minutes. Can you imagine? Unbelievable, isn’t it?

Every customer expects that a brand has an effective app which can be accessed easily on mobile phones. There are a number of reasons why every business should one mobile app such as:

Customer loyalty:
Mobile apps help to build customer loyalty. It is a common human psychology that every individual wants to feel special. Therefore, a business should make the consumers feel special by offering attractive discounts, coupons, vouchers and promotions for using and downloading particular app. Value-seeking customers expect rewards for being loyal to a business while they are reluctant to clutter their purse with paper punch-cards. Therefore, it’s the right time to enter into the scheme of digital loyalty. Digital loyalty rewards the customers. At the same time, it allows you to gather important data about the customers’ purchase details and preferences.

Viral buzz:
Mobile Apps encourage the consumers to share their experience of the app with their friends through built-in sharing functions of social media such as Twitter, LinkedIn, Facebook, emails, blogs, and SMS. A business owner just needs to make his app viral. When the app becomes viral, it helps a lot to earn more money. That’s the reason most of the app developers emphasize on the virility of their apps. There are a lot of ideas to make an app viral such as introducing an attractive icon, a strong app description, appropriate keywords, standard landing pages, demo videos, app review sites, advertisement of discount and promos, numerous stores, participating in content marketing, being an active commenter, starting a PR campaign, investing in social media marketing etc.

Consumer list:
Mobile apps collect names and email address directly from the app and export them easily into the best marketing campaign services in order to be used in additional emails.  These apps effectively manage the client data regardless of location. The details of the clients are very important. Later the client data can be used for various purposes. There are a lot of mobile apps which are used only to manage the customer details. These apps are very effective for customer relationship management. Customer relationship management plays a vital role in the growth of a business. Therefore, if you are trying to take your business to the next level, you must take care of customer relationship management.

Instant Feedback:
Mobile Apps permit the customers to leave feedback on walls, comment or share photos. These feedbacks are really important. Positive feedbacks inspire a business to improve the service or product. Similarly, the negative feedbacks help one to identify the flaws and weaknesses of the business to rectify them. These feedbacks also build the relationship between the business and the customer strong. Customers get a space to state their opinion freely.

Success of a mobile app depends on some issues such as:

1. A fixed goal/ objective of the business

It is very important to determine a fixed goal of the business. After determining a certain goal, it is easier to concentrate and work on the particular goal.  The goal also helps to identify the target market.

2. Blend of social sharing features

Social media is a great weapon to get a better place in the market. Integrating different social sharing features will help the business to draw the attention of many people. All the social media tricks should be applied properly and wisely.

3. Up to date App and content

If you want to survive in the competition, you must update the app on a regular basis. Apart from this, fresh and unique content should also be added. These contents should be standard, informative and unique.

4. Integration of interactive and event features

It is important to provide the latest updates about business events. In order to keep the new users engaged, a person should share all event details (both live events and virtual events) with the users. In this way, mobile apps can be utilized in the best possible way.

5. VIP programs or loyalty

In order to incentivize the subscribers and offer them a reason to download an app, a VIP program should be created. Creating a loyalty or VIP program is crucial. But it should be made in a way that customers love it.

6. An effective mobile marketing strategy

If you are going for a mobile app to launch your business, first of all, make a strong and useful mobile marketing strategy. You need to send an email notification to the users with URL links to Apple or Google play. Then, the users will be able to download it. Then QR codes should be created linking to the app. Next strategy is obviously social network promotion. At the end, conduct keyword research.

7. Raving fans

A business should offer its users an opportunity to feel that they are also the integral part of the business. As for example, you can provide a scope to your users to upload their photos at the next event. Even you can permit them to write on the wall.

8. Tracking the progress in App analytics

In order to track the download records of your app, the help of app analytics should be taken. The number of downloads helps to prepare for the future promotions. An Increasing number of downloads will enhance the value of the business to advertising partners.

It is the right time to embrace the easiest but most effective tool to promote a business. And mobile app is no doubt the easiest and most useful tool to launch a business properly in order to draw the attention of the target market.